Two directions, never three
Why we show founders exactly two creative directions and refuse to blend them.
Make 
themlook 
twice.
Six people. Four projects a quarter. Brands, identities and websites for founders who would rather be recognised than merely seen.
Strategy · Identity · Packaging · Websites · Art direction
ScrollSelected
work
Original studies made to show range. Open one for the brief.
01
Six of us,
and we all
answer email.
Two strategists, three designers and one developer on a third floor on Grand Street. We take four projects a quarter so every one gets a partner in the room rather than a project manager relaying notes.
Founder-led brands with something to prove are our usual clients: coffee, skincare, a cultural centre, an architecture journal. Each study on this page was made to show a different kind of range.
01
Brand sprint
4 weeks · from $18,000. Positioning, a name if you need one, a direction you can put in front of customers.
02Identity
8 to 10 weeks · from $35,000. Mark, type, colour, packaging and the system that holds them together.
03Website
10 to 14 weeks · from $45,000. Strategy, design and build on a platform your team can edit.
04Art direction
1 to 2 weeks · by quote. Launch photography and film, produced in our studio.
Sample fees for this fictional studio, fixed before we start.
They argued for the direction we were scared of.
02
A partner in the room,
not a project manager
relaying notes.
Fictional team for this demo.
The brief is a sentence
If the position cannot be said in one sentence, the identity cannot carry it.
A website your team can edit
The platform choices that keep you independent of us after launch.
Tell us
what you
are making.
240 Grand Street, 3rd floorBrooklyn, NY 11211
(718) 555-0127
hello@formandfield.studio
Four projects a quarter.
Taking projects for Q3.
